Data Studio with Google Analytics
Visualisation of the Google Analytics data from Pareto in Google Data Studio

Google Data Studio is a powerful tool for creating visual reports from a variety of data sources. In this tutorial, a Google Analytics account integrated with Pareto will be used as the data source. Browse to datastudio.google.com to get started.

Add Google Analytics Data Source
Add the Google Analytics property as a data source

The Home screen of Google Data Studio provides a list of Reports and Data Sources. The Google Analytics property must first be added as a Data Source before it can be included in a report.


Add New Data Source

Select the Data Sources View by clicking on Data Sources from the left menu.

Add a new Data Source by clicking on the + button at the bottom-right of the screen.



Select Connector

From the list of Connectors at left, select Google Analytics then select the corresponding Account and Property and the All Web Site Data View.


Click on the Connect button at the top-right of the screen.



Rename Data Source

The Data Source now connected, it can be renamed to represent the corresponding physical space, for instance. Click on the title at top left and edit to rename. The Google Analytics Data Source is now ready.



Create Report from Data Source
Create a new Report from the Google Analytics data

From the Data Studio home screen (which can always be reached by clicking the logo icon at top-left), it is now possible to create a Report.


Create New Report

Select the Reports View by clicking on Reports from the left menu.

Create a new Report by clicking on the + button at the bottom-right of the screen.



Add Data Source

A blank Report should be visible with an option to select a Data Source at right. Select the Google Analytics Data Source by its name.



When prompted, confirm the addition of the Data Source to the Report by clicking ADD TO REPORT.



Blank Report

A blank Report with access to the Google Analytics data is now ready. The Report can be renamed to represent the corresponding physical space, for instance.



Add Charts and Data Visualisations
Create an elegant yet powerful Report

Below are commonly used charts and data visualisations which may serve as inspiration for the Report.



Visits by Hour

— What time of day do people visit and for how long?

CHART PROPERTIES
Dimension: Hour
Metrics: Session Duration
Sessions
Sort: Hour


Visits by Day of the Week

— What day of the week do people visit and for how long?

CHART PROPERTIES
Dimension: Day of Week
Metrics: Session Duration
Sessions
Sort: Day of Week


Visits by Date

— What days did people visit and for how long?

CHART PROPERTIES
Dimension: Date
Metrics: Session Duration
Sessions
Sort: Date


Total Time Spent per "Page"

— Where do people spend the most time?

CHART PROPERTIES
Dimension: Page Title
Metric: Time on Page
Sort: Time on Page


Total Views per "Page"

— What places receive the most foot traffic?

CHART PROPERTIES
Dimension: Page Title
Metric: Pageviews
Sort: Pageviews


Number of "Pages" visited per "Page"

— What places do people visit on the most extensive journeys?

CHART PROPERTIES
Dimension: Page Title
Metric: Pages/Session
Sort: Pages/Session


Device Segmentation by Session Duration

— What devices are present the longest?

CHART PROPERTIES
Dimension: Device Segmentation
Metric: Session Duration
Sort: Session Duration


Device Segmentation by Sessions

— What devices have the most sessions?

CHART PROPERTIES
Dimension: Device Segmentation
Metric: Sessions
Sort: Sessions


Device Segmentation Table

— How is the measured behaviour influenced by the type of device and its users?

CHART PROPERTIES
Dimension: Device Segmentation
Metrics: Avg. Session Duration
Number of Sessions per User
Users
Sort: Avg. Session Duration



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